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The short answer is – yes. The biggest brands on the planet still implement this channel to keep up engagement and drive conversions. Why can’t your brand? If you’ve opened your inbox lately, even your local dentist likely has an informative email newsletter, text alerts, and more. The value of this shouldn’t be undermined as […]
The key is to be informative, short, and to the point. Deal only with an engaged audience – gone are the days of just “setting up an email blast to see what happens”. If you do that, you’ll upset folks and get your account banned or flagged pretty quick. Main image in your email marketing […]
Users are too savvy and impatient to deal with fluff content, so it must be informative, short, and to the point. Especially when you’re invading someone’s inbox, you need to immediately make the “give to get” understanding clear. By leading with helpful information, let’s say a newsletter about helpful facts pertaining to your audience, you’re […]
Email marketing, if done effectively, helps to drive a stream of organic visitors that “act” – meaning they perform an action on your app or web site. AI and Traditional search engines are striving to give their users a great search experience and part of that is the pathway they take before and after their […]