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There’s an old saying in business: “It’s not what you know, it’s who you know.” In the world of digital marketing, we might tweak that a bit: “It’s who you connect with and how you engage them.” If you’re running a business, sending out newsletters, and posting on social media, you probably want to reach […]
Some numbers sound too good to be true. A 223% return on investment from conversion rate optimization? That sounds like something a smooth-talking marketer would say before disappearing into the shadows. But here’s the kicker—this figure comes from a study by Econsultancy, and businesses that take CRO seriously are seeing results that prove it’s more […]
In the world of search engine optimization (SEO), local businesses often rely on citations to improve their visibility in search results. But what is a citation, and why does it matter for your business? In this guide, we’ll break down everything you need to know about citations, their impact on local SEO, and how to […]
The short answer is – yes. The biggest brands on the planet still implement this channel to keep up engagement and drive conversions. Why can’t your brand? If you’ve opened your inbox lately, even your local dentist likely has an informative email newsletter, text alerts, and more. The value of this shouldn’t be undermined as […]
The key is to be informative, short, and to the point. Deal only with an engaged audience – gone are the days of just “setting up an email blast to see what happens”. If you do that, you’ll upset folks and get your account banned or flagged pretty quick. Main image in your email marketing […]
Users are too savvy and impatient to deal with fluff content, so it must be informative, short, and to the point. Especially when you’re invading someone’s inbox, you need to immediately make the “give to get” understanding clear. By leading with helpful information, let’s say a newsletter about helpful facts pertaining to your audience, you’re […]
Email marketing, if done effectively, helps to drive a stream of organic visitors that “act” – meaning they perform an action on your app or web site. AI and Traditional search engines are striving to give their users a great search experience and part of that is the pathway they take before and after their […]
You may have heard that AI is going to take over SEO. Maybe things will change once we’ve achieved GI (general intelligence), but for now it is not realistic for any AI tool to fully manage a digital marketing campaign. So how does SEO Leads use AI in our campaigns? Saves time researching data points […]
AI Search engines work just like traditional search – just a bit more automated (for better or worse). The goal will eventually be to save us all the time of even searching! AI requires “end-point” information, or data about your business (from your website, online listings, social media, images, video, or any other resource it […]
A good citation for SEO can be a reference from a reputable source that offers authoritative and comprehensive information on SEO practices. Here’s an example citation of a company that you might find useful 🙂 Source: “Google Search Results”Publisher: GoogleURL: Google.com The point of a citation is to be “cited” typically on a web-page, with […]