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What Is Conversion In Marketing?  Conversion in business often translates into some sort of success in a business transaction. Sometimes that means transitioning into different role in a company or executing a big sale. In the land of marketing, it often means taking a customer that may have interest in your product and feeding them […]

What is PPC Marketing? Advertising is all around us. Most of the time we take it for granted as we drive down the road or scroll down our news feed. There will always be businesses trying to gain attention and exposure as long as clients are needed and there is money to be made. There […]

Sale Lead Success Sales leads are the lifeblood of any successful business. Without them no new opportunities are created for the business to profit, build, and push to the future. Sales leads can come in a number of different ways. Some of them have stood the test of time. New innovations in marketing have allowed […]

What is A Drip Campaign? There are so many ways to gain exposure and generate leads for new customers. There’s really no wrong way to do it as long as you are getting results. The modern day business must stay up with current trends in the business world and in the real world. Certain marketing […]

The concept of lead generation is not a new one. Businesses have always realized they needed to create a constant flow of new customers. The survival of any profit-making venture is dependent on generating leads – leads that are ready, willing and able to purchase products and services, or pay attention to specific messages. Lead […]

If your website is acting as a representation of your business or organization, you should have a good understanding of conversion and the impact it has on your digital presence. Even if the goal of your website goal is not to sell a specific product or service,  conversion will play a role. What is Conversion? […]

Improve Your Online Business The abbreviation for Search Engine Optimization, SEO, has become a word in itself, and most website owners have a basic understanding of what it means. But understanding SEO and practically applying it to transform your website are two different things. In this article we’ll take a look at what SEO is, […]

The success of your business will greatly depend on the quality and quantity of website traffic. Whether or not your operations are online or off, having a thriving presence on the web is something every business wants. The following are three of the main elements that will increase the quantity and quality of the traffic […]

In today’s market, your online presence means much more than just delivering a fancy website. 10 years ago it may have been enough, but those days are long gone. By definition, your presence online is the many alternative representations that your organization has on the web. This would encompass your website, social media handles and […]

Reach Your Online Business Goals Search Engine Optimization has come a long way since the early days of the World Wide Web (WWW). As it continues to grow and evolve, one of its primary goals is to create a search engine that can categorize and make better sense of the massive amount of data within […]