What work is included with ongoing SEO?1 min read

The price of the plan determines on the amount of content, citations, social media, and email variations we’re creating for each campaign.

  • Index new domain/ website any new pages with Google, Bing, and other search engines (though 90%-95% of volume will likely come from Google). 
  • Client grants website, social media, and other accounts access as needed. SEO Leads will create any profiles that don’t yet exist.
  • Setup / Fix google Analytics access / tracking as needed
  • Setup Conversion / Goal (event) Tracking in Google Analytics (tracking orders, customer actions)
  • Analyze data from Google Analytics / Google Webmaster Tools to determine the most effective keyword optimization plan. 
  • Receive Client milestones / goals (for example, the number of new customers needed to generate an ROI)
  • Create first set of citations, analyze impact on organic presence. 
  • Optimize conversion pathway (from the point a customer lands on the site to a sale)  
  • Setup email marketing account (SendGrid) and organize client customer/lead lists
  • Create email / social media  templates / modify as necessary
  • Email templates will be for warm leads, cold leads, and product review generation if desired.
  • Create initial content series (content to be published on website, utilized in email marketing, and syndicated on social media)
  • Suggestions to improve call to action if necessary.