The price of the plan determines on the amount of content, citations, social media, and email variations we’re creating for each campaign.
- Index new domain/ website any new pages with Google, Bing, and other search engines (though 90%-95% of volume will likely come from Google).
- Client grants website, social media, and other accounts access as needed. SEO Leads will create any profiles that don’t yet exist.
- Setup / Fix google Analytics access / tracking as needed
- Setup Conversion / Goal (event) Tracking in Google Analytics (tracking orders, customer actions)
- Analyze data from Google Analytics / Google Webmaster Tools to determine the most effective keyword optimization plan.
- Receive Client milestones / goals (for example, the number of new customers needed to generate an ROI)
- Create first set of citations, analyze impact on organic presence.
- Optimize conversion pathway (from the point a customer lands on the site to a sale)
- Setup email marketing account (SendGrid) and organize client customer/lead lists
- Create email / social media templates / modify as necessary
- Email templates will be for warm leads, cold leads, and product review generation if desired.
- Create initial content series (content to be published on website, utilized in email marketing, and syndicated on social media)
- Suggestions to improve call to action if necessary.