Every business wants more website traffic. The more people visit your website the more likely you can convert these leads into sales. SEO is one avenue to delivering more traffic, but you can’t focus on it alone. It’s essential to have multiple avenues to drive traffic. Here are some important tips you can use to increase your website traffic.
You’ve probably heard the term “SEO” being thrown around quite a bit lately, but you still might be unsure what it means. SEO stands for “search engine optimization.” Basically it’s a series of practices used to help your website climb the search engine rankings and algorithms with the goal of your website being listed on the first page for specific search inquiries.
How can you increase your SEO? Here are a few tips to get you started:
- Focus on keywords
- Create sentences that are short and readable
- Use bulleted lists when applicable
- End with call-to-action statements
- Produce high-quality content
- Utilize internal and external links
Take a look at this article for more SEO information ((backlink to one of our SEO articles here))
Have a social media presence
Social media drives a significant portion of website traffic. It’s increasingly becoming the source that people turn to for news and information. In fact, in the last decade and a half the amount of people using social media platforms rose from 7% to 65%. And don’t forget, it’s often the first place where consumers come to for questions about certain products and services.
With social media, it’s all about creating the right strategy to connect to targeted leads. The best way to promote your business through social media is to create high-quality share-worthy content.
When creating social media content it’s important for it to connect on a human level. Social media enhances personal connections, and users want to feel like there is a real person behind your company’s posts. How do you do this? Every so often post a picture of the behind the scenes aspects of your workplace and always make sure to document important events like global conferences. Users want to feel like they are right there with you.
On social media platforms, users are drawn towards statistics. Whenever applicable make sure you are including statistics (best in an easy to read graphic). Not only are these eye catching, but statistics tend to be shared more often.
Lastly, it’s important to think about ideal times to post your content. Don’t post at 2am because nobody will be up to see it let alone interact with your content.
Spend a little now to get more clicks. These days buying ads are a simple and efficient way to increase your website traffic. On social media you can literally make a targeted ad in a matter of minutes. On top of that, they are entirely affordable.
When creating ads, make sure to always include an image. Images are what grab web user’s attention and make the content easily memorable.
Invite guest writers
This is a simple step to cultivate more website traffic. Reach out to an expert in the industry and see if they’d be willing to write a guest article for you. These influencers already have a devoted following, and as they share their new article the followers will flock to your website to see what your business is all about. According to studies, guest blogging can increase your web traffic up to 20%.
This process works in reverse, too. Ask relevant respected websites if you can write a guest blog for them. Readers of their website will check out your article, notice your bio, and want to learn more about you and your company.
It seems like when it comes to increasing website traffic all you hear about is SEO. As we’ve seen, SEO is great, but there is so much more. It’s important to continue to diversify the avenues in which web users can reach your website. Follow some of the tips provided here and watch your website traffic increase.