Blogging for SEO is a critical part of your company’s online marketing strategy. Not only does it highlight your company’s products and services, but
It depends on your company’s size and goals
This is probably not the answer you were hoping for. But it’s the truth. There are multiple schools of thought on blog updating and depending the size of your company you have choices that best fit your needs.
If you have a huge company with a large marketing and writing departments, the more you update the better. Take a look at Forbes, TechCrunch, and Huffington Post. These companies are pumping out hundreds of blogs per day and driving a lot of traffic because of it. But most companies aren’t this big and most don’t have the manpower to push out this many blogs a day.
There are many great companies out there that achieve strong traffic by just posting a few blogs per week. Sometimes your marketing team is actually a team of one. Even if that’s the case, it’s comforting to know that even a couple posts a week can still set you up for quality SEO. But if you post at a slower rate it is essential that every article you publish contains high quality content.
How can low posting blogs be successful?
- High quality content
- Strategic keyword usage
- Strong backlinking strategy
- Calls to action
- Focused use of social media
Develop a specific posting strategy
Smaller businesses without huge marketing teams need to create a blogging strategy. The entire idea behind a blog is to attract specific and targeted customers via quality content. So there is no use posting ten articles a day if there is no cohesiveness in your strategy.
The entire idea behind a blog is to enhance your customers’ experience, not confuse them. At the end of the day it’s the strategy behind your posting that matters, not the frequency.
Find your sweet-spot
Start with one blog a week and keep track of your weekly site views. After a few weeks try two a week, the entire time watching your website’s analytics. Keep doing this until you find the number of blog posts that optimize your traffic.
Within four months you should be able to figure out how much you should be posting. The size of your company might keep you from your optimum amount of posts, but as long as your quality of content is high your blog will continue to do its job.
Keep it consistent
Once you’ve figured out how often you’re updating your blog, it’s important to keep your schedule consistent. As you blog more you will begin to attract loyal followers and readers. These are a core group of people looking for the specific high quality content your producing. They are expecting your next post so don’t go weeks without updating then try to catch up by flooding with a bunch of posts to catch up the next week.
You may have believed that in order to compete with the thousands of blogs out there you’d have to post hundreds of times this week. That clearly isn’t the case. There are plenty of small companies that drive great traffic using focused blogging SEO strategies and consistently posting high quality content. There is no “right” amount of blog posts, but using this information will help you find what is correct for you.