The short answer is – yes. The biggest brands on the planet still implement this channel to keep up engagement and drive conversions. Why can’t your brand? If you’ve opened your inbox lately, even your local dentist likely has an informative email newsletter, text alerts, and more.

The value of this shouldn’t be undermined as it’s directly going to impact your ROI and bottomline. Engagement, conversions, and leads are the core and lifeblood of any business – so to the extent that email marketing drives these actions, it definitely still works and “email marketing isn’t dead”.