The key is to be informative, short, and to the point. Deal only with an engaged audience – gone are the days of just “setting up an email blast to see what happens”. If you do that, you’ll upset folks and get your account banned or flagged pretty quick.

Main image in your email marketing

Have a helpful image because people like to have a visual – it should depict your business or something about what you’re sending them.

Lead Generation Header

Nothing fancy and no switcharoo – just a simple headline detailing the topic of the message.

Message body for email marketing

Short and sweet – and with a hook. The important part is not coming off too salesy, desperate, or frankly just annoying. There is a balance between being as aggressive as you can from an owner/sales person perspective, and respecting people’s wishes as they pertain to your stats.