Email marketing, if done effectively, helps to drive a stream of organic visitors that “act” – meaning they perform an action on your app or web site. AI and Traditional search engines are striving to give their users a great search experience and part of that is the pathway they take before and after their interaction with a business. By having a steady flow of visitors to your site, which search tools such as “Google Analytics” will know about, helps to show that you’ve got a returning audience, getting what they want, and helps to maintain your relevancy when someone is searching for the product or service offered by your business.