No one could have ever imagined how fast social media marketing would take off —maybe except Mark Zuckerberg — when it came to professional marketing. In their infancy, Facebook, Twitter, Instagram and Snapchat were thought to be fun (even time-wasting) tools used to connect and keep up with a long-lost high school friend or a relative you hardly ever see. Now, these tools are more pronounced in their promotional potential and effectiveness.

However, there a few things to remember when diving into the realm of using social mediums to market your business.

Social media is just that – social

It’s all about interaction and connect, not broadcasting. Simply, you need to be having conversations with your target audiences, not just blasting self-promotional material at people. If they wanted to read a million ads, they wouldn’t venture to a social media website. Keep the obnoxious promotions to yourself and off social media — forever.

Be careful when outsourcing

Like we said, social media is social and there should be a level of personable interaction. So, be careful if you’re thinking about outsourcing your social media marketing because you may not be able to effectively delegate a person connection. Connecting people is what social media marketing is all about, so you’ll want to work with a company that doesn’t take away your social media autonomy.

Be selective in the platform chosen

You don’t have to be on all the social media platforms in order to be successful marketing your business. In fact, this could become a hindrance and confuse your audience if you’re on too many social mediums. Research on what social media platform your customers spend most of their time and target that platform first.

Keep learning

Social media is constantly in flux. So, in turn, you must be, too! Don’t ever get too comfortable with a particular platform or even how your conduct yourself on that platform. You must always be a student of knowledge when it comes to social media marketing.

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