You may have heard that AI is going to take over SEO. Maybe things will change once we’ve achieved GI (general intelligence), but for now it is not realistic for any AI tool to fully manage a digital marketing campaign.

So how does SEO Leads use AI in our campaigns?

Saves time researching data points for content

Helps us to map out competitor information and market research

Does SEO Leads use AI to create content?

This is another area often misperceived as being an end-all solution to content creation. We believe AI is very helpful when expanding on outlines and points that we have put together for a piece of content or a series. However, relying on content creation often presents issues including misinformation, content structure, repetitiveness, readability, and more. For this reason there’s still a noticeable difference in quality and subsequent results, when a content piece is carefully written by a human, using the AI search tools for the portions where they’re most effective.