AI Search engines work just like traditional search – just a bit more automated (for better or worse). The goal will eventually be to save us all the time of even searching!
AI requires “end-point” information, or data about your business (from your website, online listings, social media, images, video, or any other resource it finds). As we can see, the information that various tools such as ChatGPT, Gemini, or Grok produce, can range from totally-correct to quite far from reality.
As AI increases in accuracy it will be even more important for your business to remain visible and well positioned in traditional search, as this will often be a starting point for the LLM (large language model) which your favorite SEO tools use to populate their data and gather information.
By having your site well optimized for traditional search, you’re giving your business longevity as other necessary factors present themselves in our ever-changing arena!