How does email marketing work?

How does email marketing work?

Email marketing is effective when syndicating high quality content. We use a shortened version of your website content, in a newsletter format, and email it to your network. When folks open the email #1, they’ll get a follow up 2 days after.  This drives organic search by keeping users engaged, and produces leads or new […]

Current best practices in corporate social media strategy

Current best practices in corporate social media strategy

Social media is essential to business. Did you know that over 90% of corporations are now using it as a key aspect of their marketing policies? It is a catalyst that drives web traffic, increases brand awareness, and brings hot leads to your sales funnel. Is your business maximizing its opportunities via social media? Great […]

What Is A Lead In Business?

What Is A Lead In Business?

Everybody is after leads. Where do they find them? How do they generate more? Companies fight tooth and nail over these leads everyday. Perhaps the best thing to do first is understand what a lead actually is before going after every single hint of interest. That way you know the best way the potential customer […]

3 Types of Transactional Emails

3 Types of Transactional Emails

3 Types of Transactional Emails Transactional emails are communications between sender and recipient regarding some sort of transaction. These are also called “triggered” emails. Obviously some sort of action has to trigger or generate the response. Understanding the many types of emails in the marketing world can be difficult to keep up with. Sometimes it […]

3 Ways to Ensure Successful Email Newsletters

3 Ways to Ensure Successful Email Newsletters

Email newsletters are an easy way to reach out to businesses or customers in a quick, orderly, and smooth fashion. They offer the ability to churn out important information, giveaways, and special promotions for what is going on with your business. The flip-side of that is that if these emails aren’t informative or seem like […]

What Is An Email Blast?

What Is An Email Blast?

What Is An Email Blast? Ever since email was invented it has been making life a lot easier. The world of marketing is no different. It has helped companies spread their products and information quicker than they had ever imagined. “Email Blasts” isn’t just another catchy title for spam or mass email. It can be […]