How do press releases and media attention impact SEO?1 min read

When one of our clients is getting media visibility and traction on social media, we’re thrilled for them. The reason is because there is a direct correlation between this brand proof and your organic performance. One of the key factors that traditional and AI search engines analyze is how your business is performing across multiple channels.

In other words, if you’re being discussed on social media or in the media and you’ve also generated great citations and content for SEO in place, it checks many of the boxes that determine where to place your business in the results when someone is searching.

When our clients are gaining traction with any medium, we put together a game plan based on the frequency and expectations going forward. This helps us to adequately make use of other online resources that your business may be generating, and ensure they’re producing the best possible results for you.

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Learn more about our process:

Why are citations necessary for SEO?

What is a good citation for SEO?

How does SEO work for AI search tools?

How do reels and shorts impact SEO?

What is “SEO Content”?

How can I see how my competition is performing with SEO?

How long does SEO take to show results?