How To Compete With Big Businesses2 min read

How To Compete With Big Businesses

Small business owners can use local SEO to compete with larger businesses.

As a small business, your focus may be on only targeting the local area and implementing strategies that will get your services noticed locally. While that should always be one of your focuses, it shouldn’t be the main one. Every business should be aspiring to grow, and marketing to a larger geographical area will be a part of that.

Here are some ways your small businesses can use local SEO to compete with larger companies.

Niche specialization

As a small business, one of the best things you can do is give yourself a niche focus. In an effort to get noticed, you probably think the best option for search visibility is to cover as many areas of expertise as possible. This is a huge mistake that many small businesses make. If you end up taking that route, the problem you’ll run into is your keyword relevance will be low. Pouring your effort into a smaller list of focused keywords will result in higher visibility and relevance and will make a competitor with larger companies.

Long-tail keyword strategizing

Have you heard the term “Long-tail keywords?” No? Well, these types of keywords are extended phrases Google looks for, like “tips for SEO strategies” shorter, more popular keywords like “SEO strategies.” It’s much easier to rank high for long-tail keywords than for shorter keywords. So, while they tend to bring in less traffic, they’re still more valuable for small businesses.

Local leveraging

Local reviews, for small businesses, are key opportunities to jump in the rankings. This way, you won’t have to worry about producing content or building links. It pretty much gives you the best results with the least amount of work. So, then, you can focus on cultivating strong, positive online reviews from your customers regarding your business.

Engagement personalization

Because large businesses don’t have the time to devote to always being personable, they tend to lose a portion of their personalities once they hit a certain point in their growth. This is good for you, as being small and nimble gives your business the advantage of being personable and giving each follower a more personal, humanized experience, so they actually see your business as more of a human entity.

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