This year, focus on local SEO strategies to boost your business.
For local SEO, you want to focus on your level of strategy. In today’s tech world, everything centers on the user experience and creating content that people want to consume. What you should always circle back to, in every SEO campaign, is creating a core foundation of content marketing for your strategy to help influence local SEO. Without a core foundation of content, you won’t have any content value to offer. Therefore, consumers won’t be flocking to your website. Without real value, how can you gain a quality user experience?
Let us help you focus on some local SEO strategies that are sure to get your local business noticed.
Focus local SEO on video, audio and visual elements
The future of SEO will be in the hands of media-rich content. The real goal is to create content that your prospects can consume fast (and that they want to consume at all). Our society is on the go. That’s just the nature of our world today. So, videos and images will be the fasts types of media to consume. Finding a good media company that can assist in marketing your services through video is essential.
One of the challenges with video is full-service video production companies can get pretty pricey. Luckily, you don’t necessarily have to have video editing or shooting skills to create media-rich content. But, if you want to make sure your content works properly and is formatted for all platforms, you might consider enlisting the aid of a video production company to help increase your SEO strategy.
Focus local SEO on user experience and local value
Users will tell you what they like and what they don’t like. And most of the time, they don’t really have to — you can see in your analytics where people are going and what they’re clicking on most. Unfortunately, user signals for SEO in a local market are challenging to optimize for. But, this is one of the most important areas to optimize for when it comes to SEO. Local value is a huge growing signal to the search engines. This should be the focus for the new year.
How can SEOleads.io help?
We believe in accountability and trackable growth. We do not require long-term contracts and our holistic approach to each client’s campaign ensures that your online presence is always growing. Let SEOleads.io partner with you to help your local business thrive at an affordable cost. Get started by getting your website graded!