SEO is always changing. What isn’t changing is the way customers are searching online. Around 80% of people are using search engines to look for local businesses, so it is more important than ever to get ahead of your local competition. There are a few different ways SEO can allow you to capitalize on those searching customers.
Title and description tags seem to be like timeless arts. Operating with around 50 characters for titles and 150 words for descriptions, the writer must carefully craft their words so that their pages bring in the most traffic possible. It is important to check, double check and even triple check and make sure that everything is in order before it goes out. This is the first look potential customers will have of your work. Make sure to capitalize on it an make a positive first impression.
Customers have proven to be more important over time. About 85% of people say they trust customer reviews. About 70% of them will leave reviews if they are asked. This is something that must be taken advantage of. Make sure that your social media outlets are set up to “Like” and give reviews to stay current on the chatter about your company. You won’t be able to stop negative comments. The best thing you can do is offer immediate help to anyone that has a question or concern. If they didn’t have a positive experience you might not be able to change that, but you can ensure it doesn’t happen again. Your customers will appreciate your willingness to help.
Optimize Using Google My Business
Google My Business is a free service directory that local businesses can claim. With proper verification your business can start appearing in local searches. When people look for local businesses in the area you can pop up within a small radius. You are more likely to gain their business if you pop up first. Making sure all of your titles, descriptions, address information, and operating hours are important steps to complete this process. This type of presence can be a big difference in gaining more business.
How can SEOleads.io help?
We work with countless local businesses and help them succeed online. We do not require long-term contracts and our holistic approach to each client’s campaign ensures that your online presence is always growing. Let SEOleads.io partner with you to help your local business thrive at an affordable cost. Get started by getting your website graded!