Every business owner is on the lookout for more customers. In today’s world, the most effective way to reach more people is on the internet. Having a website for your business is just the start. You will need to have a strategy in place to ensure you receive a consistent increase in traffic.
Here we offer you ten ways on how to have a more effective website.
Use Google Analytics
Using analytic data is the best way to understand every aspect of your website and how well it is functioning. You can gather information about pages that are most popular with your visitors and see where your traffic is coming from. Google analytics can be used to come up with promotions and content ideas as well. It will overall help you plan a marketing strategy for your website.
One of the best ways to get traffic to your website is by using social media. You can promote content and specials, as well as engage with potential new customers. Twitter, Facebook, Instagram, and LinkedIn are all great social platforms to reach a large number of people. By creating short tempting content, you can get visitors to click over to your website where your promotion or offering lives.
Most business owners with a website have no idea what on-page SEO is. Optimizing all the content on your web pages for search engines is still the most valuable work you can do on your website. On-page SEO is done by implementing strategies like creating internal links to content, meta descriptions, and image alt text. On-page SEO is a practice best left to be done by professionals as it is the surest way to boost your organic traffic.
Do you know what the best keywords are for your type of business? What are potential customers using to search for your type of business or service? Popular and long-tail keywords are sure to get you the most traffic. If you are not targeting them, you are missing out on a majority of web searches and business.
Email Marketing and Newsletters
Attracting new and old customers can be done by traditional methods as well. Email marketing like newsletters is a great way to get a significant increase in traffic. While you don’t want to bombard people with a ton of emails, it’s an essential way to keep people updated on changes and new products and services. Even a newsletter that is only somewhat successful can help you see more traffic to your website.
A Responsive and Fast Website
Not only does your website need to be online but also accessible via smartphone. More people than ever are using their smartphones for internet searches. You want to ensure they can access and easily view everything you offer on your site.
Another important aspect is speed. You will lose more potential customers with a slow responding website than almost anything else. If your website is slow loading your bounce rate will be high. Having your pages optimized for speed is critical. Things like image file sizes and third-party plug-ins can be a disaster for your website.
Why Use SEOleads.io
At SEOleads.io, we provide website analysis, which will help you see what you need to improve. We grade each site and give you a score. We then offer you a solution on how we can help improve your business and your bottom line.
Contact us today and find out how our team of experts can help!