Debunking false info about social media marketing
We live in an age where information is absolutely everywhere. This can be a good thing and a bad thing. Unfortunately, there are a lot of people out there spreading false information for their own gain. Social media can be the perfect storm for a lot of negativity. Social media marketing isn’t pure either. That’s why it’s important for businesses to know the facts before they jump in.
Myth 1: Stay Corporate
In the world of social media anything you post or message can go public at any moment. Obviously, some restraint should be taken into consideration when posting anything. It is important for those marketing businesses to keep the best interest of the company in mind. Everybody needs to understand the vision of the company and all information going out into the public should fit along with it. However, posting personal stories about the company or staff isn’t a bad thing. Customers can appreciate when companies show that they are human. It lets them connect and that is the basis of social media.
Myth 2: Go Crazy with Hashtags
Hashtags are key for drawing attention to a specific event and starting conversation threads. That being said, too much of a good thing can be bad. If a company is holding a “Frantic 5k Run” they might want to use the hashtag #Frantic5K. That same company should stay away from unnecessary hashtags that aren’t centered around the event. They should also stay away from using a hashtag riddled sentence. When a post is cluttered with hashtags it can actually rip the meaning apart. In the end, practicing good judgement hashtaging tweets can be the difference in making an event a great success, or having it lost in a bunch of separate conversations.
Myth 3: My Customers Won’t Be on Social Media
It’s hard to believe, but some incredibly smart business owners actually think this way. There are some people who are resistant to technology and are out of touch when it comes to it. Regardless of what company it is, they can be your customers. There are plenty of people who don’t want anything to do with a company, but will gladly retweet, quote or share posts. When they do so they usually have someone in mind in their circle of people who they are targeting. Companies that have social media presence benefit greatly from these indirect marketing perks. Furthermore, when companies target certain customers they should alienate others. If they do, they are sending the wrong message and are restricting the overall growth of the company.
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