Do you know which Google tools are best for your small business?

Google has become a go-to SEO instrument for most businesses. Small businesses, in particular have found Google’s tools beneficial when competing with their much larger counterparts. And while you may know that Google can help you grow, you may not know all of the tools available to help you.

Below are four Google tools any small business owner can start using today.

Google Trends

Keywords are a huge part of SEO. With Google Trends, you can compare keywords and analyze how users are searching Google. Understanding what your users are searching more often can help you tailor your website to them. According to Google, “Google Trends can be very helpful when comparing your business to competitors, or by finding the right search terms for your business.”

Google Analytics

Have you ever want to know exactly how your website ranked, how many users visited, from where they came and more? Get ready, Google Analytics is the tool you’ve been waiting for! Okay, we know most people have probably heard of Google Analytics, but do you know what it does? Google says, “Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.”

Google Search Console

We first mentioned Google Search Console in our blog where we detailed how to add users. Now, let’s talk more about what it is. Google Search Console helps your business get discovered on Google. Simple as that. Google will also do a test drive of your site’s map and determine if there are any errors that you can fix. According to Google, “By using Search Console, you can ensure your site is reachable on Google and use data to find out which products are the most successful on your site.”

Google PageSpeed Insights

Did you know there’s a tool you can use to analyze how fast your webpage is? PageSpeed Insights will provide suggestions you can implement to improve the speed with which your website loads on desktops and mobile devices. You’re probably already aware, but your website’s page speed can impact SEO, so monitoring its performance to ensure your relevancy on search engines is extremely important.

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