Businesses can often be held back by their budget. They might have million-dollar ideas and projects, but only hundreds of dollars to work with. The good news is that with advancements in technology and people thinking outside the box, there are ways that local businesses can still compete and stay relevant on a smaller budget.
Recycle Data
Sometimes people look at this type of step as giving up or being lazy. It is actually quite the opposite. There are plenty of studies and research on the web. Consider taking some of that content and putting your own spin on it. This will allow you to create fresh ideas without stressing and feeling the pressure of trying to outdo yourself.
Web Contests
Creating contests where customers can win something is always a great incentive. Now you may have to spend a little money in this case, but the potential of branching out and reaching new clients will be worth the investment. Nobody says you have to do it monthly or have a giant prize. Even if you keep it cheaper and simple, your clients will appreciate the gesture.
Email Marketing
This is a life and time saver for a lot of businesses. Your time can be used more efficiently by creating newsletters or posts to go in your email and send it on out to your clients. Show that you have a free email marketing service and then throw in a free session or quote that will allow them to see how you work. This can allow them to create word of mouth on how great your service is.
Create on a Regular Basis
Your content will be your most important and useful tool. No matter what service you have it needs to be accompanied by great blogs posts, videos, live streams, or social media interaction. This will help promote and keep you visible. When this type of quality content is partnered with solid SEO work then your site will be sure to land on the first page of results and then people will be visiting your pages and your business with more regularity.
Don’t Forget SEO Services
The biggest bang for your buck is SEO services. Here at SEO leads, we do not require long-term contracts and our holistic approach to each client’s campaign ensures that your online presence is always growing. Let us partner with you to help your local business thrive at an affordable cost. Get started by getting your website graded!