Make sure you are using these basic strategies to get your small online business ahead.

Make a list of keywords

Keywords are the heart of SEO. And from now until the foreseeable future, they always will be. So, it’ll behoove you to get organized and write down the keywords you plan to use. This probably sounds obvious, but you’d be surprised by the number of people who just drive right in without planning. If you’re not sure where to start with your keywords, we suggest using Google’s Keyword Tool to identify the keywords’ search volume and come up with variations that make sense for your business.

Build pages for each topic

In continuing to utilize our keyword list, the next step is to build pages based on those specific keywords. If you find that your list is pretty extensive, par down. Choose the top 10 keywords/topics and par down some more if you feel it’s necessary. You’re going to use your keyword list to determine how many different pillar pages you should create. This is how potential customers are going to find you via search engines.

Create a blog

Blogging is a great way to help rank your keywords and also get you noticed in search engines. If you’re thinking, “ugh, a blog? Why do I need that?” Think of it this way, every blog post is essentially a new web page that gives you another chance to rank in search engines. If that doesn’t help you see the importance of it, nothing else will. Make sure, of course, that your content adds value to your website. Because, while it can help drive traffic to you, if done without thought, it can be a hindrance.

Blog every week

Like we said, you’re a blog is an important part of helping your website rank. So, posting frequently is crucial. According to Hubspot, “Not every blog post or web page you write needs to belong to a topic cluster. There’s also value in writing about tangential topics your customers care about in order to give your website authority in the eyes of Google.”

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