Gain Local Visibility With SEO Tools2 min read

Gain Local Visibility With SEO Tools

SEO tools for your small business

Many of our clients are small local businesses. And as you know, bigger companies with more established websites often outrank smaller business websites. To help your smaller local business ccompete for top spots in search results, you’ll need to improve your visibility in, at least, local search results with some SEO tools.

Consider these five tips to ensure your small business gets the kind of results you would like to see for success.

Local content

High-quality, optimized content can be the best way to help your local clients gain visibility. Make sure when you create content for their website or blog that you focus on geo keywords that are relevant to the local area. Consistency is always plus no matter what kind of content you create.

Local search results

It’s important to take advantage of Google emphasizing on the top three relevant local listings for business. When a search engine detects local search intent for a type of business, it’s usually going to show in their new 3-Pack. This is where you can be really competitive and own the local search results. Optimize the website for local search, and you will really get results.

Consider paid search

To compete against larger companies, many SEO providers leverage by using paid search in addition to SEO. Paid search can be useful for local businesses to test and optimize against a large volume of long-tail keywords. This will also allow you to take your top-performing paid search keywords and make sure you’re using and optimizing in your content.

Local media

In addition to traditional SEO strategies, consider taking advantage of local media. This can be a great way to increase visibility for a small business. Consider using local media outlets and blogs, as well as local social media accounts to share content. It can also help to receive inbound links that can also boost your website’s organic results.

Responsive website

People use their smartphones to search for everything. Even a small local business will benefit from a mobile website and landing pages. Now that Google de-emphasizes websites that aren’t mobile friendly in mobile search results, it is critical. Ensuring that you have an entirely mobile-friendly website can help you compete against other local businesses.

How can help?

We believe in accountability and trackable growth. We do not require long-term contracts and our holistic approach to each client’s campaign ensures that your online presence is always growing. Let partner with you to help your local business thrive at an affordable cost. Get started by getting your website graded!