Marketing SEO Statistics You Need To Know In 20183 min read

seo, seo marketing, content

 

We might be midway into 2018, but it’s never too late to think about SEO statistics that could help your business website receive more traffic.

Better content can drive traffic to a blog by up to 2,000%.

It goes without saying that when it comes to content, you always want it to be the best, most informative (and, sometimes, as entertaining) as possible. Consequently, better content on your website equals more organic traffic driven there. In 2018, this should always be top of mind in SEO marketing.

Google is responsible for 96% of all smartphonesearch traffic, and 94% of total organic traffic.

 

If you haven’t started using Google for your SEO marketing, you’ve been doing it all wrong, my friend. Since most people are smartphone users, it only makes since that smartphones would be responsible for search traffic. Therefore, it’s important to have a mobile-friendly (and Google-friendly) website so users can find you faster and easier.

72% of marketers agree that relevancy is the single biggest factor for better SEO. Experts agree that writing for search terms rather than simply incorporating them into the content is pivotal for traffic.

Coming up with adequate search terms can take a lot of thought, but luckily, search engines like Google have a program for Google AdWords called Keyword Planner that helps you figure out the best keywords and keyword ideas for your website.

Search engines drive 93% of all website traffic.

This stat is probably the most well-known. Search engines like Google, Bing and Yahoo are responsible for driving the majority of the world’s web traffic. So, if you don’t have your Google My Business listing together, you’re definitely missing out on organic traffic.

Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.

Of course, keywords and content are important for your website, but so is the functionality of your website. Driving traffic to your website can be hard, but keeping traffic there can be even harder if your website isn’t functioning properly. Making sure your website loads quickly is just one simple way of keeping users coming back.

18% of all local searches lead to a sale within one day. 72% of people who visit a physical location will choose one within 5 miles of their original location]

This is another stat where keywords can come into play. When thinking about localization of your business, you must consider the types of keywords your local customers will search. Local keywords could be the difference in more online traffic as well as more foot traffic to your physical location.

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