Cosmetic surgeons find themselves in a competitive field. The American Academy of Cosmetic Surgery finds that the number of cosmetic surgical procedures has gone up in the U.S. over the past 5 years, keeping surgeons busier than ever.
And since cosmetic surgeons have critical priorities in their work that they must prioritize, marketing and promoting their services often comes last.
So what can medical professionals do to bring a continuous flow of new patients into their offices?
The answer is on-page SEO.
What Is On-Page SEO?
On-Page SEO is an online marketing strategy used to optimize specific pages on your website. This is done through a variety of ways that include content, title-tags, and meta descriptions. On-page SEO is performed to provide plastic surgery business websites the ability to rank higher and get more relevant traffic. Other SEO strategies include creating external links and signals. On-page SEO works to keep everything and everyone on your site.
On-Page SEO Services
Users will more often than not search by asking a question. This means that your website would do well by crafting on-page SEO that answers those questions. A few ways that we at SEOleads.io work to bring more traffic to your website through on-page SEO include:
- Content Writing – Writing blog posts, service pages, and upgrading existing pages consistently is one of the best strategies to get picked up by search engines. Strategies for great content include keyword research and optimizing every page with header tags, internal links, image SEO and meta descriptions.
- Header Tags – Header tags are used when creating content on a page. Using header tags on headings and subheadings tell search engines what is important when it comes to evaluating and ranking your page.
- Internal Links– Internal links are links that take you from one page to another all on the same domain. It creates a sort of pyramid. Search engine spiders need access to crawlable link structure. This is how it finds all the pages of a website. It also helps visitors navigate your site.
- Meta Descriptions – Meta descriptions describe the content that is on the page and is what comes up in search results. They are extremely important and should give the searcher enough information to make them continue to click through to your page. Creating an effective meta description will improve your results for unique searches.
Cosmetic Surgery Today
Consultations for plastic surgeons are on the rise. Acceptance, affordability and technological advances have more people than ever, seeking out permanent changes.
“Most patients seek [cosmetic] procedures to feel like the best version of themselves,” said Dr. Lara Devgan, MPH, FACS, chief medical officer at RealSelf, a site where people learn about cosmetic treatments, share experiences, and connect with providers. “There’s a magical paradox I’m helping people achieve: looking the same but better.”
Are you still wondering how to get more people into your office?
What We Do
At SEOleads.io, we provide on-page SEO services that bring more traffic to your website and more new patients through your front door. We specialize in working with small to medium-size businesses to generate more sales, leads and phone calls by helping you to build a greater online presence. We work one-on-one with cosmetic surgeons to promote business awareness so that you can focus on your medical practice.
FAQs for Cosmetic Surgeon Leads
SEO for cosmetic surgeons is an online marketing strategy that increases the quality and quantity of traffic to your website. SEO services on your cosmetic surgery business website will help increase the visitors who come to your page by improving your ranking results in all the major search engines.
It takes approximately 4 – 6 months for the changes to your website to show results. With your local business properly uploaded to Google My Business, the results can often come much quicker.
Google My Business is the best way for locals to find your business. This gives you better search visibility and allows people in your area to find where you are located and all the other information they need to know about your business. It’s free and easy to use and is the best way to show up in local search results.