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Performing a competitive analysis for a company isn’t just about assessing the competition and how the company stacks up. It’s also a time to take a step back and do a self check on what is working and what isn’t working with your own company. This might be one of the most important assessments a […]
How You Can Improve Your SEO Links act like portals to all of the information we crave. They guide us in the right direction to all the information we could want on a given topic. That being said, not all links are good links. They are not created equal. It is important to learn how […]
There are many different ways to utilize a marketing plan. Some people trust only a couple ways of doing things so that they can better execute them. In some cases combining a couple different methods may provide the most useful ways to target customers and grow your business. When speaking of SEO and PPC just […]
Everybody is after leads. Where do they find them? How do they generate more? Companies fight tooth and nail over these leads everyday. Perhaps the best thing to do first is understand what a lead actually is before going after every single hint of interest. That way you know the best way the potential customer […]
There is more than one way to skin a cat. And there’s more than one way to build a business. Utilizing one of the most powerful tools, SEO, is a popular and effective measure. It is an investment in the company and it gives small business owners the ability to build toward the future. It’s […]
3 Types of Transactional Emails Transactional emails are communications between sender and recipient regarding some sort of transaction. These are also called “triggered” emails. Obviously some sort of action has to trigger or generate the response. Understanding the many types of emails in the marketing world can be difficult to keep up with. Sometimes it […]
Sometimes making an impact on your business with SEO can be tough. You concentrate on generating new leads, but everything you’re trying just doesn’t seem to cut it. It would be nice if someone would just inform you of what it is that you are missing. Maybe there are some SEO secrets that everybody else […]
Email newsletters are an easy way to reach out to businesses or customers in a quick, orderly, and smooth fashion. They offer the ability to churn out important information, giveaways, and special promotions for what is going on with your business. The flip-side of that is that if these emails aren’t informative or seem like […]
Leads are what make every business, big or small, viable. It’s what generates the business for future growth and expansion. This is the one commodity that everyone wants, but there aren’t always enough to go around. The lead generation process might seem complicated, but it’s not. Everybody has their own way of doing things, but mapping out […]
What Is An Email Blast? Ever since email was invented it has been making life a lot easier. The world of marketing is no different. It has helped companies spread their products and information quicker than they had ever imagined. “Email Blasts” isn’t just another catchy title for spam or mass email. It can be […]